JLO Jennifer Lopez: Leveling Up Glamour

The JLO Jennifer Lopez brand launched on DSW.com with "Hit Play," a campaign centered around a video game theme. As the sole graphic designer, I created an immersive digital experience with bold colors and striking visuals, capturing the energy and appeal of the collection.

the challenge

Launching the JLO Jennifer Lopez brand on DSW.com required a visual identity that could generate excitement while staying true to the star’s glamorous, edgy persona. The challenge was creating designs that balanced the playful video game theme with the sophistication and boldness of the collection.

the results

The launch generated excitement and captured attention, elevating the JLO Jennifer Lopez collection’s presence on DSW.com. The bold and cohesive designs resonated with the audience, effectively showcasing the brand’s glamour and energy.