A Modern Refresh: Elevating Louise et Cie for a New Generation
During my 8+ years as the lead graphic designer for Louise et Cie at Camuto Group, I contributed to the evolution of a brand known for its understated luxury and modern femininity. This particular project aimed to bridge the gap between its established audience of women in their 30s and 40s and a younger, more fashion-forward demographic. By refreshing the visual elements across digital platforms, I helped maintain the brand’s elegance while making it more appealing to a youthful, trend-aware consumer.
the challenge
The challenge was to modernize Louise et Cie’s image to resonate with a youthful, cool, and trend-aware demographic. The refreshed branding needed to reflect the bold yet elevated design elements introduced in the footwear and handbag collections—such as large buckles and architectural details—while preserving the understated elegance that the brand is known for.
The results
By refining the typography and layouts, I brought a modern, polished look to Louise et Cie’s visual identity. I designed a captivating new landing page to highlight the beauty of the products and delivered cohesive designs for email campaigns, social media, and showroom videos. These updates successfully modernized the brand’s aesthetic, appealing to a younger, fashion-forward audience while preserving its signature elegance and timeless appeal.
