Mercedes Castillo: A Vision in Modern Design

I was responsible for designing the visual assets for the Mercedes Castillo launch while at Camuto Group, including web pages, retailer guides, email campaigns, and seasonal packaging. My designs reflected the brand’s artful and architectural aesthetic, striking a balance between modular simplicity and bold, modern elements.

the challenge

The challenge was to create a cohesive and compelling visual identity for a brand that embraced bold, architectural designs while maintaining an air of modern sophistication. The assets needed to resonate with both retailers and consumers, highlighting the unique essence of Mercedes Castillo. Additionally, the designs had to strike a balance between modular simplicity and the intricate artistry of the brand’s footwear and accessories.

THE RESULTS

The launch of Mercedes Castillo was met with great success. The brand quickly gained traction and was featured in prestigious high-end retailers such as Nordstrom, Neiman Marcus, Net-a-Porter, Saks Fifth Avenue, Bergdorf Goodman, and Lane Crawford. The marketing materials effectively conveyed the brand's unique aesthetic, attracting attention from both buyers and customers.