Reimagining Vince Camuto:
The "It's Time" Relaunch

During my 8.5 years at Camuto Group, I had the privilege of leading the Vince Camuto Fall 2021 relaunch as Supervisor of Graphic Design, providing direction for 3 graphic designers. This campaign marked a key moment in redefining the brand’s identity.

As the graphic design lead for this pivotal campaign, I created a fresh, edgy aesthetic that redefined the brand’s identity. I personally designed the email marketing, website designs, experiential event assets for the NYC launch event, and elements of the social media strategy. I also oversaw the production of additional assets by my team, ensuring cohesion and impact across all channels.

Challenge: Pushing Boundaries to Innovate

Tasked with creating a bold new look, I reimagined the brand’s visual identity by introducing updated fonts, layouts, and design elements that made Vince Camuto feel more modern and fashion-forward.

Results: A Bold New Identity

The "It's Time" launch redefined Vince Camuto’s identity, resonating with customers and achieving remarkable success. This campaign not only outperformed all previous Black Friday sales but did so with full-price products—an exceptional milestone for the brand. This work highlights my ability to innovate strategically, delivering creative solutions that drive measurable business results while elevating brand perception.