Whole Latte Love: Leading with Strategy, Creativity, and Vision

As Marketing Art Director at Whole Latte Love, I lead efforts to transform the brand’s identity and drive significant growth in revenue and engagement. Starting with a small team, I have expanded and mentored a group of creative professionals, fostering a collaborative environment that fuels innovation. Tasked with elevating the brand’s image on a limited budget, I continue to introduce fresh, lifestyle-driven content and a youthful aesthetic, ensuring cohesion across digital, print, and social platforms to captivate and connect with the target audience.

the challenge

Upon joining Whole Latte Love, I inherited a small marketing team of a social media content coordinator and a product photographer. The challenge was to strategically build a team of skilled creatives and develop lifestyle-driven content that aligned with the brand’s goals—all on a limited budget. I expanded the team to include critical roles such as a graphic designer, marketing coordinator, senior graphic designer, lifestyle photographer, and copywriter. By leveraging creativity and resourcefulness, I directed the creation of on-trend, engaging imagery using everyday spaces and personal networks, successfully elevating the brand's identity while maximizing every dollar.

the results

By leveraging innovative strategies and a collaborative team dynamic, I achieved significant results that transformed Whole Latte Love’s brand identity and performance. I surpassed email revenue goals by 20–35% each month, utilizing customer insights, testing, and cutting-edge industry practices. Social media strategies drove a 76% increase in Instagram followers over one year, fostering deeper audience engagement and expanding brand visibility.

In addition to measurable outcomes, I improved the website’s user experience through audits and collaboration with developers, enhancing satisfaction and retention. These results reflect my ability to guide a talented team, create impactful strategies, and deliver meaningful growth for the brand.